Setting up an account on Pinterest may intimidate those new to Pinterest.
However, there is nothing simpler.
In this guide I will show you not only how to create a Pinterest account, you will also learn how to create a beautiful profile that is also a traffic magnet.
Let’s go over the steps
1. Create an account
Go to Pinterest.com.
On the page that comes up, you can click on the “sign up” button if you want to create a personal account.
But since you are probably creating an account for business, click on the button that says “create a business account” at the bottom of the screen.
A business account has several advantages above a personal account.
One of the prominent advantages is that you will have access to your Pinterest analytics.
Pinterest analytics will be central to the heart of your marketing campaigns. They will show you such info as the best performing pins and boards, the number of views on your profile, as well as the repin rate on your pins.
Furnished with this information, you will be in a position to choose which pins to promote more, or which boards to optimize, as well as which ones to purge.
In addition, a business account gives you the ability to create pin ads. So you can scale your business using ads once you know your way about Pinterest.
If you have an already existent personal account, you can always upgrade it to a business account.
You can do this by going to your profile then clicking on the “upgrade my account button.”
Then follow the steps.
Let’s continue with the creation of your business account
Enter your email and preferred password
On the sreen that follows you will be asked to input your preferred username.
Your username is what everyone who visits your profile will see. So make sure that it is the best you can think of!
Your username will appear in the link that takes people to your page on Pinterest.
For example, my profile name is Neyz Neyyzzerr, and my Pinterest link or url is www.pinterest.com/neyyzerr.
Your username can be your formal name, brand name, or any other name you can think of.
After choosing your username, Choose topics to follow.
These topics should be in your niche.
For example, if you are in the making money online niche, you may be interested in such topics as Marketing, Technology, and so on.
2. Create your profile
Your profile is that page that visitors will land on after searching for you on Pinterest.
If you are new to Pinterest, your profile will have only your names, and no description.
So in order to optimize your profile, you need to add more to this information.
First go to your profile and click “edit info”.
A screen will come up when you can enter information that best describes your profile.
Here is an example from my profile
Here I have added all the information that best describes me and my business on Pinterest.
That information is Affiliate Marketing Strategist and Blogger.
I have also indicated that I help bloggers start and make money from affiliate marketing.
When naming your profile, use keywords that describe your niche speciality .
There are two places to do this.
The first is the profile name.
For example, if you are an affiliate marketer like me, you can have your profile as Neyz Neyyzzerr – Affiliate Marketing Strategist or SEO Planner.
Naming your profile like that will optimize it and help Pinterest know where to place you with regard to searches performed by other users.
The information serves as an extra indicator of what your niche expertise is.
The second place to optimize your profile is the “About your profile” section.
This is a space where you can use 160 characters to describe what you do.
Focus on using niche related keywords,
These will coincide with what users are searching for in your niche.
As such it will make you discoverable to them.
In the image above, the “About your profile” section is where I have inserted information that my website is all about.
Again, you are given little space (160 characters) to describe your business, so use it wisely!
3. Add your website and profile picture
The next steps are pretty simple.
Just go to the add website button, click on it, and insert your website url in the field that opens up.
When done, click save. That’s it, your website will be saved.
Later on, you will need to claim your website so that Pinterest knows that you are who you claim to be, and that the website is truly yours.
You can always do that later. For now, just focus on adding your website to your Pinterest profile.
The next step is to add an image of yourself. This will ensure that you appear as a real and relatable person.
Having a real personality is also bound to positively impact your following as an image makes you more likeable.
It goes without saying that an image of the face will do so much better than that of a full posture where your image is not readily seen.
Worse still will be an image of a building, an animal, or just another object.
4. Create pins and boards
It is imperative that after creating a profile on Pinterest, you follow this up with creating boards that describe your business.
A board is a collection of pins on a related subject matter.
But what is a pin?
A pin is simply an image with a text overlay that describes the image and entices readers to click through to your web page.
Here is an example of 3 pins from one of my boards.
A pin also has a url, which is the web address where the user will be redirected upon clicking on the pin.
In order to feature pins on different themes, you will need to have several different boards.
For example, if you are in the affiliate marketing niche, you can have boards on Pinterest money strategies, making money online, SEO, keyword research, and so on.
Since you are just starting out, create about 10 or more boards.
Here are some boards from my profile
How To Create A Board On Pinterest
Click on your profile name in the top right corner.
Click on “Profile” in the menu that slides down.
You will be taken to your profile.
Click on “Boards” in the tabs that appear on your profile screen
A list of boards that you have created will appear.
You will also see a “+” sign on the far left of the boards.
Press on this “+” sign and you will be given the opportunity to create a board.
When you click on the sign, a screen will show up fields where you input the name of the board, as well as indicate whether you want your board to be secret or not.
Just leave the “keep this board secret” box unchecked.
How To Describe Your Boards
For each board that you create, use keywords for the name as well as for the description of the board itself.
By now you hopefully appreciate why we need to use keywords almost everywhere on Pinterest.
For example, I have a board called Explosive Traffic Methods.
For this board I have used the keyword “traffic” to form part of the board name since this keyword is an important part of my niche.
In addition I have used keywords to tell both visitors and Pinterest what that board is about.
Be sure to steer clear of keyword stuffing as that will not help you.
In fact that may bring ranking penalties upon you.
Instead use keywords in a legible way such that both readers and search engines understand clearly what your board is about.
How To Add Pins To Your Boards
So where do you get pins to add to your new boards?
You can use the search bar at the top of Pinterest , add your keyword, press enter, and up will come pins related to that keyword.
Select pins that are most relevant to your individual boards.
You will notice that a small red prompt to save will come up over each pin that you hover the mouse over.
To save that pin to a particular board, press the downward arrow on the pin. On the left of that pin will emerge a list of boards that you can save your pin to.
Scroll through the list of boards, and select the one you want to save to, then press save.
Your pin will be saved to that board.
Repeat this process until you have added about 20 or 30 pins to each board.
The aim is to get your profile complete so that Pinterest knows what to associate your profile with.
You will later on add your own pins to these boards.
How To Add Your Own Pins To Your Boards
You can upload your own pins to Pinterest from any platform where they are stored.
To do this, go to your profile.
On the top right hand corner will be a plus like (+) button. Click on it, and you will be prompted to create a pin.
Then you can upload a pin you have already created, from the drive or folder where the pin is saved.
Another way of adding a pin is by dragging and dropping the pin image from the storage folder in your computer, directly on to Pinterest where it says “drag and drop.”
Your new pin will have 2 different fields that need to be filled in order to give the pin a full description and identity.
The “Tell everyone..” field is where you describe your pin. For ranking on Pinterest, use keywords to describe what the pin is about.
The second field that needs completing is “Add a destination link.”
This is where you add the web address where you want the reader to be redirected upon clicking on the pin.
The destination link can be anything from a blog post url to an affiliate link.
Another way to add pins to your boards is from a blog, which can either be yours or somebody else’s.
The way to do this is to hover the mouse over any image you want to pin from any blog
A small, red, Pinterest “P” sign will show in the top left corner of the image.
Click the Pinterest sign and a screen will show up superimposed over the initial blog screen.
Select the board where you want to save the pin, click “save” and you are done! The image will be saved to your profile board.
In Wrapping Up
Creating an account on Pinterest does not need to be difficult. You can set up your account, create boards, and get a beautiful Pinterest profile all in one afternoon.
Creating a beautiful account also means optimizing it for search and traffic. You can do this by using keywords in the description fields of your profile, pins, and boards.
I hope this guide will help you do just that.
Any questions I can help with?
Let’s talk below